Date of Award

2013

Document Type

Thesis

Degree Name

Master of Science (MS) in Communications

Department

Communication Studies

Abstract

"There is a belief known as the 'college experience;' an experience that some understand as a right of passage. This notion continues to be passed from generation to generation; what happens without our noticing is that the demands of that 'college experience' are changing. Survey results indicate that this 'experience' continues to perpetuate, that college students have skewed perceptions of vulnerabilities and are willing to take unhealthy risks, all as part of the 'college experience.' Through a mixed methods approach, this research demonstrates that advances in remedial health education are positively affecting students 'abilities' to "gain access to, understand and use information in ways which promote and maintain good health'' (World Health Organization, as cited in Nutbeam, 2000, p.264 and Ratzan, 2000, p. 210). This research also identifies the disparity between having the 'ability' and having the 'motivation' to mitigate risk. This research further substantiates an exigent need for a holistic approach to improving health literacy, and designing health messages for improving health behaviors at Eastern Washington University"--Document.

Comments

Typescript. Vita.

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Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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